Magazine article Screen International

UK Cinemas Failing Deaf Audiences, Says ICO Report

Magazine article Screen International

UK Cinemas Failing Deaf Audiences, Says ICO Report

Article excerpt

Findings suggest exhibitors are not meeting demand from deaf audiences.

New research suggests that UK cinemas are failing to cater adequately for deaf audiences.

The report, produced by the Independent Cinema Office, reveals that less than 10% of deaf people surveyed consider their cinema provision as ‘good’ or ‘excellent’, with 67% of respondents citing it as ‘poor’.

Statistics suggest that cinemas are falling behind demand, with 97.5% of respondents agreeing that they would attend more often if the experience was improved.

Less than 9% of respondents believe there are an adequate amount of subtitled screenings in their local area, with 23% saying that these screenings are non-existent.

Similarly, only 2% of respondents believe there was an adequate number of British Sign Language-interpreted screenings in their area.

More than 60% of deaf audiences said that staff were unaware of the needs of deaf or hard of hearing audiences, while less than 2% felt that staff were adequately trained to meet these needs.

The research was the result of a series of focus groups of deaf people and nationwide surveys of both audiences and exhibitors.

Cinemas

The study also conducted a venue survey to establish the provisions currently in place for deaf audiences.

It found that 30% of cinemas never show films with captions, and that 6% show such screenings once a week. …

Search by... Author
Show... All Results Primary Sources Peer-reviewed

Oops!

An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.