Magazine article Screen International

China-US Alliance Plots 'Need for Speed 2'

Magazine article Screen International

China-US Alliance Plots 'Need for Speed 2'

Article excerpt

As an official co-production, the bulk of Need For Speed 2 will shoot in China with a significant Chinese talent element.

A production start is anticipated later this year on the sequel to the 2014 Electronic Arts (EA) action adaptation released via Disney. Need For Speed, starring Breaking Bad's Aaron Paul as a street racer fresh from prison and out for revenge, grossed more than $200m worldwide including a $65m haul in China.

EA releases a new console game and mobile game this year.

China Movie Channel, Jiaflix and 1905 Pictures most recently teamed with Paramount on 2014's Transformers: Age Of Extinction and played an integral role not only on production but designing the marketing, anti-piracy and grassroots campaign.

The joint venture aims to bring the same involvement and local expertise to Need For Speed 2.

Transformers: Age Of Extinction ranks as the highest grossing release of all time in China on more than $300m.

UTA represents EA and is packaging Need For Speed 2. …

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