Magazine article Screen International

Meerkat Movies Extended to 2020

Magazine article Screen International

Meerkat Movies Extended to 2020

Article excerpt

Price comparison website comparethemarket.com has extended its Meerkat Movies promotion until 2020.

The company's initial contract, brokered in partnership with industry body Cinema First, was a three-year deal signed in 2015, and this will now run for a further two years following what it deems to be strong uptake.

According to data from comparethemarket.com, the Meerkat Movies promotion (which offers two-for-one cinema tickets on Tuesday or Wednesday for a year) has now reached 2.9 million memberships, with 3.8 million vouchers redeemed since its launch in April 2016.

Meerkat Movies now accounts for close to 3% of UK cinema admissions, the company claimed, citing family titles such as Finding Dory [pictured] and The BFG as films that had performed well with the promotion. …

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