Magazine article Screen International

Mobile Is Driving India Internet Boom

Magazine article Screen International

Mobile Is Driving India Internet Boom

Article excerpt

India is on course to overtake the US next month in Internet usage base, with the number of Internet users expected to reach 402 million in December, of which 75% are mobile phone users, announced Gayatri Yadav, head of marketing for Star India, at Film Bazaar's Knowledge Series panel 'TV in Digital India'.

"This is the beginning of a digital revolution," she said. "Mobile phones will be the main Internet access point. Additional screens will lead to increased content consumption from TV and new media, providing incredible opportunities for content creators."

With mobile driving the robust growth, India is fast becoming a digital nation. Last year, Star scored a 2.8 million viewers a day for its first digital product - an IPL cricket game, while its VOD platform hotstar, which went live in February this year, picked up more than 35 million downloads since its launch. …

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