Magazine article Screen International

AMBI Partners with China's SinoLicensing

Magazine article Screen International

AMBI Partners with China's SinoLicensing

Article excerpt

Andrea Iervolino and Monika Bacardi's AMBI Group has formed a production and distribution joint venture with Beijing-based SinoLicensing, headed by Melody Bi.

The new venture, AMBI-SINO China, will focus on expanding AMBI Group's global distribution network in China, Hong Kong and Taiwan.

It will also finance and produce Chinese-language original content, co-produce English-language content with Chinese partners, and serve as a local production partner for AMBI's productions and third-party projects.

The new outfit aims to exploit properties in AMBI's film library acquisitions, including the Exclusive Media Group library, which includes titles such as Memento, Rush, The Mexican, Ides Of March and We Were Soldiers. These and other titles will be considered for Chinese-language remakes with local and international financing partners.

Bi and Iervolino will oversee the day-to-day operations of AMBI-SINO China.

"The ability to operate in China as a Chinese company, with highly respected local partners, will multiply and streamline our opportunities there and around the world," said Iervolino. …

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