Magazine article Screen International

Russian Box Office on the Rise

Magazine article Screen International

Russian Box Office on the Rise

Article excerpt

Bolstering the theory that movies are recession proof, Russia's box office grew in the first half of this year by 8.6% to 29 billion rubles (US$413 million), while attendance was up year-on-year by 9% (112 million tickets sold), despite the tough economic climate.

According to figures from local analyst Movie Research, foreign films continue to be the main driver of growth in the market.

Between January - June box office for foreign films grew by 9.6% to 23 billion rubles (US$327 million), while attendance rose from 78.6 million to 88 million.

Among the biggest performers in that period were Zootopia ($32m), Deadpool ($26m) and The Jungle Book ($20m).

Meanwhile, box office for Russian films in the period increased by 5.1%, to about 6.1 billion rubles (US$87 million), while attendance improved fractionally from 24.5 million to 24.7 million people.

The market share of Russian films is estimated at 23%, compared to 22% in the first half of 2015.

The success of local blockbuster The Crew is partly responsibly for the slight uptick but rising ticket prices are also responsible for box office rises across the board. …

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