Magazine article Screen International

Amazon Signs Licensing Deal with India’s Dharma Productions

Magazine article Screen International

Amazon Signs Licensing Deal with India’s Dharma Productions

Article excerpt

Amazon has signed a long-term licensing deal with Indian director-producer Karan Johar's Dharma Productions, under which both new and library titles will stream on Amazon Prime Video when it launches in India later this year.

Titles covered by the deal include highly-anticipated upcoming releases such as Ae Dil Hai Mushkil, starring Aishwarya Rai Bachchan, Ranbir Kapoor and Anushka Sharma; Ok Jaanu [pictured], starring Aditya Roy Kapoor and Shraddha Kapoor; and Badrinath Ki Dulhania, starring Varun Dhawan and Alia Bhatt.

"We are excited to have Dharma Productions' library and future slate of titles for the upcoming launch of Prime Video," said Nitesh Kripalani, director and country head, Amazon Video India.

Dharma Productions CEO Apoorva Mehta said: "We have kept a close eye on the explosion of digital media, and the increased consumption trends of Bollywood content on VOD and OTT platforms. …

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