Magazine article Screen International

'Mr. Robot' Ratings Study Highlights Viewing Shift

Magazine article Screen International

'Mr. Robot' Ratings Study Highlights Viewing Shift

Article excerpt

Nielsen linear ratings for Mr. Robot dipped over the first season and took a steeper dive once the second season got underway, dropping on average 40% against the first season.

However Los Angeles-based Parrot Analytics has issued a report that challenges the notion that the USA Network show, starring recent Emmy winner Rami Malek, is experiencing a genuine decline in popularity.

The report, entitled Is Mr. Robot Really declining? and compiled published shortly before the September 21 Season 2 finale, uses the company's bespoke metrics to gauge viewer demand for a show across all viewing platforms.

It reveals that while Nielsen's linear indicators paint a downward viewer trend in all but two episodes of Season 2 of Mr. Robot, demand climbed against Season 1 in almost every case except episode 3.

Parrot Analytics argues the reason is most viewers of Mr. Robot are watching the show via file-sharing sites and doing so at a higher rate than viewers of other shows like The Walking Dead and Game Of Thrones. …

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