Magazine article Screen International

Alibaba to Invest in Mission: Impossible – Rogue Nation

Magazine article Screen International

Alibaba to Invest in Mission: Impossible – Rogue Nation

Article excerpt

The film arm of the ecommerce giant is making an unspecified investment into the picture and cooperating with Paramount on online ticketing, merchandising and promotion.

Alibaba Pictures said earlier this month that it is raising $1.6bn through a share issue to fund acquisitions and investments.

Mission: Impossible 5 will be promoted through Alibaba's Taobao Movie ticketing platform, while merchandising will be sold through its ecommerce channels. The last few films in the franchise were big hits in China and Mission: Impossible 3 was partly filmed in the country.

In a statement, Paramount vice chairman Rob Moore said Alibaba founder Jack Ma, Paramount chairman Brad Grey and Alibaba Pictures CEO Zhang Qiang had met in Los Angeles last autumn to discuss ways to cooperate. …

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