Magazine article Screen International

eOne UK's Alex Hamilton Talks Challenges for 'Underdog' Films

Magazine article Screen International

eOne UK's Alex Hamilton Talks Challenges for 'Underdog' Films

Article excerpt

Speaking in advance of his appearance at next week's Screen Film Summit (Dec 10), in which he will take part in the Question Time panel addressing big challenges facing the industry and what can be done to tackle them in the next five years, eOne Films UK managing director Alex Hamilton discussed key issues facing his company in the current distribution landscape.

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"The bullseye seems to be getting smaller for the underdog that breaks out," Hamilton told Screen.

"Even if you have a five-star, critically acclaimed film, the market can be capricious. Sometimes we have films that are good but the reviews aren't effusive. That can be a challenge."

"The gap between the big wide-release model and the specialised-release model is a large one," he added. "It's a dangerous place to be but also tends to be where the surprise hits in every year come from. As a company, we have to be in that business and therefore it's about having a very diverse portfolio."

Hamilton cited Mr. Turner, 12 Years A Slave and Dallas Buyers Club as films in this middle ground that went on to be critical and commercial successes for eOne Films.

"Movies that we budget to do £3m-£4m when we buy them - they're the dangerous ones. But you have to take a chance. …

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