Magazine article Screen International

Screening Room: Reason to Be Fearful?

Magazine article Screen International

Screening Room: Reason to Be Fearful?

Article excerpt

There is no question about what the biggest talking point was at last month's CinemaCon, the annual industry assembly staged by The National Association of Theatre Owners (NATO).

The Screening Room, Napster co-founder Sean Parker and Prem Akkaraju's distribution proposal that has incensed and scared exhibitors in equal measure, dominated the conversation in the convention halls and corridors of Caesars Palace in Las Vegas.

In an age when every year seems to bring a fiery new challenge crashing through the atmosphere and send it hurtling towards the traditional distribution landscape, this latest proposal has set the cat among the pigeons.

For $50, a subscriber to the service who has installed a $150 set-top box will get access to a 48-hour window in which to watch supposedly piracy-proof, new titles on the day of their theatrical release, from the comfort of their own homes. …

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