Magazine article Screen International

Zurich Film Festival Connects with Social Media Influencers

Magazine article Screen International

Zurich Film Festival Connects with Social Media Influencers

Article excerpt

Organisers of the Zurich Film Festival (Sept 22 - Oct 2) know the value of star power: not only the type that are used to treading the red carpet.

This year the festival has invited a host of social media 'influencers' to Zurich in a bid to connect the event with a wider global audience.

The festival has invited more than 20 social stars from US, Canada, Colombia and Mexico, including Youtuber Sebastian Arango who has more than a million followers on both Instagram and Youtube, Viner and filmmaker Wes Armstrong, aka Wuz Good, who has 1.6m likes on Facebook and Youtuber Juana Martinez who has 974k followers on Twitter.

Positive posts about the festival from the online stars have already garnered thousands of interactions.

Juana Martinez tweets about Zurich Film Festival

"These influencers have large audiences who trust them", says Zurich Film Festival artistic director Karl Spoerri. …

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