Magazine article Screen International

First Dolby Cinema Sites Open in Asia

Magazine article Screen International

First Dolby Cinema Sites Open in Asia

Article excerpt

The first Dolby Cinema title to be released is Warcraftfrom Legendary Pictures, and that film was shown today in a special screening at Wanda's Dalian Kaide Heping Square [pictured] site.

Dolby Cinema features the Dolby Vision laser projection system and Dolby Atmos sound technologies.

Today's launch follows the January announcement that Wanda and Dolby were planning to open 100 Dolby Cinema locations in China over the next five years.

After these four sites, another six will open in China (including in Beijing and Chengdu) by December.

As China's exhibition sector booms, there is fierce competition among tech companies such as Dolby, IMAX and RealD which all operate across the Premium Large Format spectrum.

"We are transforming the movie experience in China with Wanda," said Doug Darrow, senior vice president, Cinema Business Group, Dolby Laboratories. …

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