Magazine article Screen International

Matt Kaplan to Head Awesomeness Films

Magazine article Screen International

Matt Kaplan to Head Awesomeness Films

Article excerpt

Kaplan brings Robyn Marshall and Max Siemers with him and will build operations alongside Brian Robbins, the founder and CEO of AwesomenessTV, the online network and content creator in which DreamWorks Animation holds a 75% stake and Hearst a 25% stake.

Awesomeness Films is lining up a pipeline of 12-15 films for theatrical and digital film distribution and is in production on the recently announced Shovel Buddies.

The company aims to produce and acquire "elevated young adult material" of varying budgets for wide and limited releases and will cast from established and digital talent.

The development follows comments by AwesomenessTV chief digital officer Kelly Day at the Stream conference in Santa Monica earlier this month about the company's desire to explore theatrical avenues and cater to an underserved younger audience. Screendaily's exclusive report from the conference is here.

Robbins echoed those sentiments when he welcome Kaplan and said, "Major Hollywood studios have largely ignored Generation Z. …

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