Magazine article Screen International

Verizon Paying $4.8Bn for Yahoo

Magazine article Screen International

Verizon Paying $4.8Bn for Yahoo

Article excerpt

Confirmation on the $4.8bn bid is expected by early 2017 and follows Verizon's $4.4bn acquisition in May 2015 of AOL, another former giant whose star has fallen.

Analysts speculated on Monday that the telecoms behemoth views the deal – which does not include Yahoo's 15% stake in Alibaba – as a way of targetting a greater share of the digital advertising market dominated by Facebook and Google.

Should the deal go through, Verizon said Yahoo would continue to exist. The former will be able to combine its infrastructure and data on existing phone customers with Yahoo's content and the approximately one billion monthly active users as it becomes a force in mobile media.

These include roughly 225m email service users, according to reports, as well as around 600m who access Yahoo via mobile devices for search and communications functions, as well as other digital products. …

Search by... Author
Show... All Results Primary Sources Peer-reviewed

Oops!

An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.