Magazine article Screen International

BBFC Delegates Advertising Classification to CAA

Magazine article Screen International

BBFC Delegates Advertising Classification to CAA

Article excerpt

The British Board of Film Classification (BBFC) is to delegate the regulation of cinema advertisements in the UK to the Cinema Advertising Association (CAA).

Following a government consultation, the decision will end the dual regulation that the BBFC and the CAA had previously shared. The BBFC will retain its classification role for trailers, public information films, campaigning films and all other theatrical works.

In the case of doubts about whether a particular film should be considered an advertisement, the BBFC will determine how the film should be classified in accordance with its classification guidelines and inform the CAA accordingly.

Both the BBFC and CAA argued in favour of removing the dual regulation during a public consultation in May 2012. …

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