Magazine article Screen International

Movio Media Marketing Platform Launches

Magazine article Screen International

Movio Media Marketing Platform Launches

Article excerpt

Movio Media will enable marketing clients to analyse and connect with film-goers attending more than six films a year for targeted messaging and interactive conversation.

Movio said nearly 21% of screens worldwide are hooked up to its Movio Cinema platform that maintains real-time data on loyalty activity transactions of customers at the leading chains.

Movio operates in North America, the UK, China, Mexico, Australia and New Zealand, Turkey, Vietnam, Thailand and Malaysia and is targeting expansion in Latin America and Asia-Pacific.

The new product is based on big data and algorithms and is designed to offer marketing executives insight into when people go to the cinema and their demographic group.

"Now movie marketers can work with the actual, real-time feedback of millions of people," said Movio CEO William Palmer, who founded the company in 2010 after jointly running an agency specialising in loyalty programmes, data analytics and campaign management.

"Movio Media can be utilised in a multitude of ways, including market research through polling, surveys, fine tune trailers through testing, and providing interactive communication with the moviegoer. …

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