Magazine article Screen International

Swipe Acquires Berenice Bejo's 'The Last Diamond', 'All about Them'

Magazine article Screen International

Swipe Acquires Berenice Bejo's 'The Last Diamond', 'All about Them'

Article excerpt

Swipe Films has acquired the UK and Irish rights to The Last Diamond (Le Dernier Diamant) from Other Angle Pictures and All About Them (A Trois on Y Va) from Versatile Films .

Eric Barbier's The Last Diamond stars Berenice Bejo (The Artist) as a gem expert in charge of auctioning a 137-carat diamond while Yvan Attal plays a con-man.

Swipe is offering a real diamond that has been specially designed for the UK campaign and every cinemagoer who goes to see the film on its opening weekend has a chance to win it.

The acquisition was negotiated by Swipe Films' Frank Mannion and Other Angle Pictures' Olivier Albou.

Speaking about the unique marketing campaign, Mannion said: "The Last Diamond is an original thriller about a spectacular diamond heist, so we felt that we had to come up with something original for the campaign – to offer a real diamond as a prize is an industry first.

"We hope that it tempts male and female cinema-goers to see the movie on opening weekend. …

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