Magazine article Screen International

Sony, Reality One Form VR Alliance

Magazine article Screen International

Sony, Reality One Form VR Alliance

Article excerpt

Sony Pictures has struck a deal with Madison Wells Media's Reality One to produce and finance new VR experiences based on existing studio content and original intellectual property.

Clint Kisker and OddLot Entertainment owner Gigi Pritzker co-founded their immersive media group Reality One in 2015.

They recently co-produced and co-published Gnomes And Goblins, an original production in partnership with Wevr that enables users to explore a magical VR world created by Jon Favreau.

Sony Pictures will handle worldwide distribution on the slate and expects to start later this year.

"Sony is a company born of technological innovation and SPE born of storytelling," said Sony Pictures motion picture group chairman Tom Rothman.

"VR is the next frontier in the intersection of those two forces and today we join Madison Wells' Reality One, who has already done some of the coolest stuffout there, to push those boundaries. Fun! …

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