Magazine article Screen International

Warcraft' Scores Record $46M China Opening Day

Magazine article Screen International

Warcraft' Scores Record $46M China Opening Day

Article excerpt

China's day one box office of an estimated $46m (RMB 302m) delivered the biggest opening day ever for a non-holiday release (heading into a holiday this week) in a market that continues to grow at a dizzying pace with dozens of new theatres opening each day. Mainland China currently has around 39,000 screens.

The previous China opening day record was $28.3m (RMB 185.86m) set by Avengers: Age Of Ultron last year.

Results were reported based on data at 10pm Beijing time on Tuesday. The result propels the fantasy adventure's international running total to approximately $121m heading into this week's release in North America.

The storming launch will also reassure Legendary and Universal top brass, who face what is expected to be a lacklustre North American opening.

It is well known in Hollywood that international box office can muster more than the oft-repeated 65% of worldwide grosses and spare executives' blushes when a film performs below par in North America. …

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