Magazine article Screen International

'The Divergent Series: Insurgent' Leads US Box Office with $52.3M

Magazine article Screen International

'The Divergent Series: Insurgent' Leads US Box Office with $52.3M

Article excerpt

The Divergent Series: Insurgent has dethroned Cinderella at the US box office with a confirmed $52.3m bow from its 3,875 locations.

Lionsgate's sequel looks set to post a domestic bow on par with that of its predecessor, which started with $54.6m from 3,936 and went on to take $150.9m.

It marks the first time since the Hunger Games series that two films (from two books in a series) have grossed more than $50m on its opening weekend.

IMAX provided $3.6m of The Divergent Series: Insurgent opening salvo from 356 screens, delivering eight of the top ten engagements playing in IMAX. Worldwide, Insurgent took $5.3m on IMAX screens.

Last week's belle of the ball, Disney's Cinderella, fell 49% on its way to a $34.9m second weekend for $122.5m to date. At the same stage in its run, Maleficent was just ahead of Cinderella with $128.2m.

Warner Bros' Run All Night fell over 50% to add $5m for $19.6m after two weeks in play, while Fox's Kingsman: The Secret Service dropped a slim 26% in its sixth weekend with $4.6m for a superb $114.6m to date.

A couple of uninspiring new openers landed in fourth and sixth. Open Road's The Gunman was off-target with just $5m from 2,816 locations, a long way short of the $24.7m bow of Pierre Morel's Taken.

Meanwhile, Pure Flix's Do You Believe? grossed $3.6m from its 1,320 locations for a bow less than half of that of God's Not Dead, which opened with $9.2m from 780 and went on to take $60.8m.

Expanding to 32 locations following its excellent $160k debut, RADiUS-TWC's It Follows scared up an additional $344,000 for a ten-day running tally of $565,000. …

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