Magazine article Screen International

FFO: India Needs Fundamentals First, Then Incentives

Magazine article Screen International

FFO: India Needs Fundamentals First, Then Incentives

Article excerpt

India shouldn't rush into the ultra competitive world of film finance incentives, experts said at a Film Facilitation Office (FFO) workshop yesterday.

"We're not thinking about incentives right now, you've got to get your ground beneath your feet first," said Vikramjit Roy, head of India's new Film Facilitation Office. "Once we create a film friendly environment the second step will be incentives. We don't want to rush things."

Uday Singh [pictured], MD of the India chapter of the MPAA bemoaned the fact that even some Indian productions were leaving the country because "it's cheaper to make films abroad than here." Even India-set British TV show Indian Summers shot in Malaysia because of the 30% incentive there.

"It's a competitive market," Singh added, noting that India would never be able to match something like Fiji's 47% rebate on local production spend.

But Singh agreed with Roy that financial incentives certainly aren't everything. …

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