Magazine article Screen International

2016 Italy Box Office Report: Homegrown Comedies Underperform

Magazine article Screen International

2016 Italy Box Office Report: Homegrown Comedies Underperform

Article excerpt

Driven by Checco Zalone's local comedy Quo Vado?, which opened on January 1 and became the most successful Italian film of all time, admissions and box-office receipts for 2016 are predicted to rise 6% and 7.5% respectively compared with 2015.

December is traditionally the strongest month at the Italian box office so 2016 could end up even bigger than forecast, with Rogue One: A Star Wars Story and a slew of local comedies poised to open.

Although comedies remain solid performers, this year's releases have generally underperformed.

The top 25 films at the Italy box office (correct to December 7) are below:

For example, Fausto Brizzi's Forever Young grossed just $1m; the director's films have previously commanded more than $15m. The film is aimed at a younger demographic and the industry is aware its homegrown comedies are failing to attract this audience into the cinema.

It is a generation that prefers TV series and US blockbusters, and on who the homespun charm and craftsmanship of an Italian film comedy seems roundly lost. …

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