Magazine article Screen International

'The Jungle Book' Becomes India’s Biggest Hollywood Film

Magazine article Screen International

'The Jungle Book' Becomes India’s Biggest Hollywood Film

Article excerpt

The record was previously held by Universal's Fast & Furious 7, which grossed $23.4m (Rs1.55bn) last year and was partly boosted by release on a wider number of non-DCI compliant digital screens.

Released on April 8, a week before its US opening, The Jungle Book grossed $8.4m on its opening three-day weekend in India. On its third day of release (Sunday, April 10), it took net collections of $2.5m, breaking the single day record for any Hollywood film.

The film has deep cultural ties to local audiences as Rudyard Kipling lived in India and was inspired by the country to write books including The Jungle Book, Kim and The Man Who Would Be King. In addition, the film was dubbed by Bollywood stars for its Indian release, including Priyanka Chopra, Irrfan Khan, Nana Patekar, Om Puri and Shefali Shah.

"A lot of Indians have grown up on the adventure stories of The Jungle Book, so the nostalgia element and India connect became the unique selling point of the film for the local audience," said Amrita Pandey, vice president, Studios, Disney India. …

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