Magazine article Screen International

Ingenious Forms $200M Venture with China’s Hejing Culture

Magazine article Screen International

Ingenious Forms $200M Venture with China’s Hejing Culture

Article excerpt

The deal comes two years after China and the UK signed a co-production treaty. The two partners said they intend some of the projects they co-finance to qualify as official Sino-UK co-productions. However, co-production status is not a requirement of the venture.

Backed by private and government investment, Hejing is a cultural media and film-television fund with more than $70bn assets under management. It has been involved in editing and republishing Chinese classic novels and owns the adaptation rights.

"It's time to go international and show the world the charm of Chinese content and Chinese story-telling," said Hejing Culture CEO Zhang Aiyi.

Ingenious CEO Neil Forster said: "The global market for entertainment content is experiencing an exciting period of change – from the seismic shifts in individual consumption patterns to the unprecedented growth in China. …

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