Magazine article Screen International

IM Global TV Strikes Deal for Funny or Die Original Content

Magazine article Screen International

IM Global TV Strikes Deal for Funny or Die Original Content

Article excerpt

US sales company IM Global's television arm has struck a deal with online comedy brand Funny Or Die for the latter's original content slate.

IM Global will begin sales on 800 Funny or Die videos, all of which have previously appeared on the comedy brand's website, at MIPTV in Cannes next week (April 3-6).

Founded by Will Ferrell, Adam McKay and Chris Henchy's Gary Sanchez Productions (Step Brothers) in 2007 with Judd Apatow (The 40-Year-Old Virgin, Knocked Up) as a principal partner, Funny Or Die is an Emmy award-winning producer of primarily digital comedy content.

In 2016, IM Global Television picked up Funny Or Die's feature-length parody iSteve, which starred Justin Long as Steve Jobs.

The deal was negotiated by IM Global Television's president of international distribution and co-productions Eli Shibley and Betty Chen, SVP, business affairs, international distribution and co-productions, with Funny Or Die's Mike Farah, Brian Toombs and Cj Vranca. …

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