Magazine article Screen International

MAD Pounces on DIFF Competition Titles

Magazine article Screen International

MAD Pounces on DIFF Competition Titles

Article excerpt

Cairo-based pan-Arab distributor and promotional agency MAD Solutions touches down at DIFF this year with a record 15 festival titles, including five contenders in the Muhr Feature competition.

"This is our busiest DIFF ever in terms of how many of the festival titles we have on our slate," said MAD founder and CEO Alaa Karkouti.

Competition titles recently acquired by MAD for distribution in the region include Tunisia's Hedi and Foreign Body, as well as documentary Egyptian Jeanne d'Arc from Egypt's Iman Kamel.

MAD is also working with Mohamed Hefzy's Film Clinic-Indie Film Distribution to distribute Ali, The Goat, And Ibrahim, the debut feature of Egyptian film-maker Sherif El Bendary, and Withered Green, which are also screening in the Muhr Feature competition.

The company also has a strong presence in DIFF's shorts selection. …

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