Magazine article Screen International

VR Specialists Samhoud Media Announce China Plans

Magazine article Screen International

VR Specialists Samhoud Media Announce China Plans

Article excerpt

Amsterdam-based VR specialists Samhoud Media has announced in Cannes it will open its first VR cinema in China next month (on 10th June.) This will be located in Beijing.

Samhoud Media is also launching itself as a distribution company for VR and is a producer of VR content too.

Among its recent VR movies is 17-minute drama High Five, directed by Frank Lammers.

The announcements come as Samhoud looks to open VR cinemas all over the world.

The aim is to have 50 to 100 cinemas by the end of the year - and eventually to open 2000 to 3000 cinemas worldwide.

Samhoud aims to open 100 cinemas in China this year alone. It is working with partners everywhere from Dubai to Spain and Scandinavia.

The company launched its first venue, The VR Cinema, in Amsterdam 18 months ago - and the site has already attracted over 60,000 visitors. Its sites are built for between 50 and 200 viewers.

"We developed software which makes the whole experience a synchronised experience. …

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