Magazine article Screen International

Kajaria, Ram Launch New-Model Agency Basil Content

Magazine article Screen International

Kajaria, Ram Launch New-Model Agency Basil Content

Article excerpt

Producer Vivek Kajaria (Fandry) has launched a film sales and representation agency, Basil Content, which aims to connect filmmakers and producers with distribution and film festivals in India and overseas.

The company is co-founded by Sanjay Ram, a former festival programmer and production executive, and has also appointed former Osian's Cinefan programmer Rajat Goswami as director of acquisitions.

Titles on the company's debut slate include Pulkit's Maroon [pictured], Ananya Kasravallis' Chronicles Of Hari, Samit Kakad's Half-Ticket, Brahmanand S Siingh's documentary Kaagaz Ki Kashti and Dnyanesh Zoting's Raakshas, which was produced by Kajaria.

Described by the founders as a new style international sales agency, Basil Content is involved in festival strategy, PR, marketing and consultation, in addition to sales. It has also tied up with digital aggregator FilmKaravan to strengthen digital distribution of its slate. …

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