Magazine article Screen International

IMAX, Vue to Open Second Denmark Site

Magazine article Screen International

IMAX, Vue to Open Second Denmark Site

Article excerpt

The new IMAX site at the CinemaxX multiplex at Bruun's Galleri Shopping Centre in Aarhus will launch in December with Rogue One: A Star Wars Story.

This deal builds on the companies working together on Denmark's first commercial IMAX cinema, which opened in April 2015 in Copenhagen.

That Copenhagen IMAX site has generated around 18% of the gross box office for all blockbusters released in Denmark and also ranks as the fifth highest-grossing IMAX theatre in Europe and the 12th worldwide.

Vue will now have two IMAX sites in its network, two in Denmark and two in England.

"The IMAX brand, cutting-edge technology and exciting lineup of films delivers a superior cinema experience that drives box office results, as evidenced by the extraordinary success of our IMAX theatre in Copenhagen -which we hope to replicate in Aarhus," said Tim Richards, CEO of Vue International. …

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