Magazine article Screen International

Netflix: Pilot Episodes Do Not Hook Viewers

Magazine article Screen International

Netflix: Pilot Episodes Do Not Hook Viewers

Article excerpt

In a finding that will reinforce Netflix's advocacy of binge viewing but flies in the face of perceived wisdom concering the pilot, the study appears to have found the approximate point at which 70% of a show's viewers commit to watching the entire first season.

Based on Netflix data the tipping point comes after 3.44 episodes of the first season. Netflix analysed data on 25 original and licensed shows on the streaming service, where viewers started watching the first season between January and July of this year.

"Given the precious nature of primetime slots on traditional TV, a series pilot is arguably the most important point in the life of the show, said chief content officer Ted Sarandos. "However, in our research of more than 20 shows across 16 markets, we found that no one was ever hooked on the pilot. This gives us confidence that giving our members all episodes at once is more aligned with how fans are made. …

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