Magazine article Screen International

DCM Takes over Everyman Cinemas Contract from Pearl & Dean

Magazine article Screen International

DCM Takes over Everyman Cinemas Contract from Pearl & Dean

Article excerpt

UK cinema advertising outfit Digital Cinema Media (DCM) is set to take over the advertising portfolio of indie chain Everyman Cinemas from current contract holders Pearl & Dean.

The deal sees DCM extend its dominance over the UK's cinema advertising scene following its acquisition of the Curzon Cinemas contract (also from Pearl & Dean) earlier this year. The company's estate now represents 81% of cinemas in the UK, with Everyman accounting for 1% of sites.

DCM will oversee Everyman's commercial portfolio as of December 12 this year. The company's roster also includes multiplex chains Cineworld, Odeon & UCI and Vue, as well as other independents including Picturehouse.

Everyman currently operates 19 venues across the UK, and will soon open new cinemas at locations including Chelmsford, Stratford-Upon-Avon and Kings Cross.

Digital Cinema Media's CEO, Karen Stacey, said of the Everyman announcement: "Here at DCM it isn't just about owning the ultimate screen in media; our focus has been on matching that with an unrivalled, premium service for our customers to make the experience as memorable as possible. …

Search by... Author
Show... All Results Primary Sources Peer-reviewed

Oops!

An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.