Magazine article Screen International

Study Indicates Link between Netflix Original Content and Stock Price

Magazine article Screen International

Study Indicates Link between Netflix Original Content and Stock Price

Article excerpt

The findings come from a study by the company that tracked demand for each original title on Netflix, Amazon Prime Video, Hulu and Crackle in the US in 2016.

Demand for Netflix originals exceeded that of its rivals because at this stage the platform has created more than 50 shows and its content is on average more than eight times more popular than shows on Amazon Prime Video, rising to a factor of nine compared to Hulu and nearly 60 compared to Crackle, which has seven original titles. A larger version of the chart below is available here.

Acknowledging that correlation does not necessarily imply causation, the report noted that statements by Netflix during its recent fourth quarter earnings report suggested a link between demand for original content and stock price. A larger version of the chart below is available here.

The streaming giant said during the release of the earnings report on January 18 that global streaming revenue had grown 41% year-on-year in the fourth quarter, driven by a 7m increase in subscribers, which in turn increases revenues and raises stock price. …

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