Magazine article Screen International

Sony Pictures, Mitsui & Co in Animation JV

Magazine article Screen International

Sony Pictures, Mitsui & Co in Animation JV

Article excerpt

The partners have established AK Holdings Corporation to operate Japanese anime networks Kids Station and Animax.

The joint venture will also produce and distribute animated content, host animation events around the world and operating themed restaurants.

As majority owner of AK Holdings, Sony Pictures Entertainment (Japan) will appoint Masao Takiyama to the role of managing director of SPEJ Television Network and representative director of both Kids Station and Animax.

The joint venture will begin operations on March 31.

"In addition to a treasured form of Japanese art and culture, Anime has grown to become a major cultural export with massive commercial appeal around the world," Takiyama said.

"Combining the strengths of Sony's Animax with Mitsui's Kids Station will allow us to increase our production capacity and reach fans of all ages in Japan and around the world. …

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