Magazine article Variety

'Woman' Marches to Merch

Magazine article Variety

'Woman' Marches to Merch

Article excerpt

"Wonder Woman" showed that the female DC comic-book hero can fill movie theater seats, but can the pic's toys, apparel and jewelry lasso a chunk of the $263 billion industry for licensed products and services? That's the question for new Warners consumer products chief Pam Lifford, who hopes to capitalize on the film's commercial success as it tries to jolt the division's stagnant sales in recent years. "Wonder Woman is marketed as a powerful superhero in line with Batman and Superman," Lifford said. Below, some of the licensed merch.


Lasso Dress æ

(Her Universe; sold at Hot Topic) $70

This Amazonian twist on the little black dress has faux gold trim and a removable lasso belt.

Ladies Watch (2)

(Nanette Lepore; Nordstrom Rack) $125

The watch and jewelry line includes this crystal embellished gold leather cuff number, designed by Nanette Lepore, with an instantly recognizable "Wonder Woman" logo.

Quilted Backpack (3)

(Betsey Johnson; HSN) $98

Designer Betsey Johnson drew on the blue, red and gold colors of Diana Prince's superhero costume for inspiration in designing this backpack. …

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