Magazine article Screen International

Industry Launches Ten-Point Plan to Boost European Movie Exports

Magazine article Screen International

Industry Launches Ten-Point Plan to Boost European Movie Exports

Article excerpt

EFAD releases ten-point plan to help promote films internationally.

The European Film Agency Directors (EFADs) has released a paper highlighting the need to better promote European films and increase exports outside the continent.

The paper, which includes a 10-point action plan, was put together after a roundtable discussion in Cannes involving the European Commission, film promotion agencies, national film bodies and other representatives of the European audio-visual sector.

The reports says that Europe has not yet reached its full potential in terms of exports despite being a giant market.

It also calls for a clearer and more co-ordinated strategy to boost this growth from organisations at national, European and international level, such as MEDIA, ACP Culture+, Eurimages and national film funders.

EFAD is the body representing the national film agencies from 31 European countries.

10-point strategy for growth:

1. At European level, the European Commission was encouraged to relaunch a dedicated scheme to support operators in third countries to release, distribute, and promote European works more actively.

2. Support initiatives which pool knowledge and best practices on promoting European works in specific markets worldwide. More information sharing is necessary to enhance our understanding of the audiences in specific markets and to develop effective region-specific export strategies.

3. Test the feasibility of a European cinema label/brand. Create a “European Cinema” brand, so that audiences worldwide recognise that films have a European origin. This will enhance visibility and ensure niche markets are exploited worldwide.

4. Support initiatives to improve collaboration and develop networks between experts, distributors and festivals around the world. Boost cooperation between film promotion agencies and collaborate with key non-EU markets to work together to tailor promotion. Creative Europe MEDIA should facilitate dialogue and cooperation across the value chain.

5. National and European funding tailored to each region and which identifies and supports European films which have the most potential for success. …

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