Magazine article Screen International

IMAX Appoints New Marketing Chief

Magazine article Screen International

IMAX Appoints New Marketing Chief

Article excerpt

JL Pomeroy announced as chief marketing officer of IMAX Corporation.

Pomeroy will lead the company’s global marketing efforts and will report to IMAX CEO Richard L. Gelfond.

Pomeroy is a senior marketing executive with 25 years of international experience, including creating her own companies.

Prior to joining IMAX, Pomeroy founded JumpLine Group, a brand activation agency with offices in New York, Los Angeles, San Francisco and London where she served as CEO.

She expanded JumpLine Group by creating a film and digital content division, BehindTheLine Productions. There she developed and produced Live From New York!, which had its world premiere at the Tribeca Film Festival. …

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