Magazine article Screen International

Facebook Launches Original Programming Platform

Magazine article Screen International

Facebook Launches Original Programming Platform

Article excerpt

Facebook continues drive into TV-like content.

Facebook is launching a video platform that could see it make inroads into the space currently occupied by Youtube and SVoD giants Netflix and Amazon.

Dubbed Watch, the platform will present users with a variety of video content based on what their social network is tuning into, and allow them to create a Watchlist so they can keep up with regular shows.

Alongside its plan to broadcast one Major League Baseball game a week, in a blog post announcing the news the social media giant name-checked a raft of short form programming that will be available on the new platform.

These include: Nas Daily [pictured], in which the online personality broadcasts daily videos from around the world; Gabby Bernstein, where the bestselling author and life coach connects with fans to answer questions in real time; Kitchen Little, in which kids watch a recipe video and then instruct a professional chef on how to make it.

Watch will organise content into categories based on reactions from the user’s social network, for example ‘What’s making people laugh’, and will put an emphasis on audience reception and interaction, aligning it closer with Youtube than the likes of Netflix. …

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