Magazine article Parks & Recreation

Parks and Rec and BMX

Magazine article Parks & Recreation

Parks and Rec and BMX

Article excerpt

All of us at USA BMX and throughout the BMX community were proud to see our event featured on the cover of last month's issue of Parks & Recreation magazine. The picture was taken at the home of this year's BMX World Championships, Novant Health Supercross BMX track, in beautiful Rock Hill, South Carolina.

This facility is sanctioned by USA BMX and managed by the Rock Hill Parks and Recreation Department, and, since its opening in August 2014, it has hosted major national and international events. In fact, in July 2017, it will host the first BMX World Championships held in the United States since 2001. The last BMX Championships held in the United States was in Louisville, Kentucky.

Attracting a New Customer Base

Since the mid-1980s, Rock Hill has been developing premier amateur sports venues to serve the needs of its community and to be used in hosting state, regional and national sports competitions that inject millions of dollars into the local economy annually. Constructing outdoor recreation facilities to include a world-class BMX Supercross track and other cycling venues was part of a larger vision set forth by Rock Hill's mayor, city council and city management. They saw it as a way to expand the city's already successful amateur sports tourism niche beyond traditional sports, such as soccer, softball, baseball, tennis, etc. These cycling facilities have helped attract a new customer base that wasn't being served through traditional sports tourism venues. Now, not only is the facility serving riders from across the region, country and the world, but it's also serving the recreational needs of the local community in a new and exciting way.

Community Impact

Having a BMX track in its park system sets Rock Hill apart from many of its municipal counterparts across the state and the region. The agency has seen the positive impact that the track has had on the community through rider development programs, local races, summer camps and school field trips; the facility provides another choice for families and youth to live an active lifestyle. Hosting cycling events that bring visitors from across the state, region, country and world provides an economic boost to the community through increased traffic at hotels, restaurants and other businesses that serve visitor needs. And, with the international popularity of BMX racing, Rock Hill's hosting of recent World Cups and the upcoming World Championships, the community has the opportunity to welcome and interact with folks from all over the world and to share its southern hospitality. …

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