Magazine article Screen International

Kerry Phelan to Manage Global Franchises for Lionsgate

Magazine article Screen International

Kerry Phelan to Manage Global Franchises for Lionsgate

Article excerpt

Executive reports to chief brand officer, head of worldwide marketing Tim Palen.

Lionsgate announced on Tuesday that Kerry Phelan has been appointed president of global franchise management.

Phelan joined the studio three years ago and will report to Lionsgate chief brand office and president of worldwide marketing Tim Palen.

In her time at the company Phelan has helped exploit Lionsgate’s properties across multiple platforms and created “significant new incremental business”.

The newly formed Franchise Management Group has created brand extensions for the likes of The Hunger Games, Twilight and Now You See Me properties spanning location-based and live entertainment venues, consumer products, licensed merchandise, brand partnerships and promotional ventures.

Recently announced projects include the Lionsgate Movie World outdoor theme park in South Korea, the Lionsgate Entertainment World indoor theme park currently under development in China, and multiple, smaller indoor Lionsgate Entertainment City centres planned for the US and Europe. …

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