Magazine article Screen International

Australia’s Foxtel and Dendy Announce One Week Theatrical Window

Magazine article Screen International

Australia’s Foxtel and Dendy Announce One Week Theatrical Window

Article excerpt

Films will be released online one week after theatrical release.

Dendy Direct

Australian pay television company Foxtel and cinema chain Dendy have announced what is being described as a new distribution model for local and international films.

The model will see selected “niche” feature and documentary films released theatrically for one week at Dendy Cinemas and partnering exhibitors.

They will go on to Foxtel Store and Dendy’s VOD service Dendy Direct straight after..

The tie-up is intended to give exposure to films that would not usually play in cinemas and “create a more sustainable distribution strategy”. The model is seen as an alternative to the standard 90-day average window between theatrical and home release. …

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