Magazine article Screen International

Rotterdam Film Festival Launches Distribution Conference, Revamps Cinemart (Exclusive)

Magazine article Screen International

Rotterdam Film Festival Launches Distribution Conference, Revamps Cinemart (Exclusive)

Article excerpt

IFFR introduces new elements for 2018.

IFFR festival director Bero Beyer.

International Film Festival Rotterdam (IFFR) has revealed additions and changes its 2018 edition, which will run January 24 to February 4.

New to the festival will be distribution-focused industry conference Reality Check, which will feature a variety of speakers exploring the transforming landscape of film distribution.

The conference will be held across three days during the festival’s IFFR Pro programme, which includes CineMart, Rotterdam’s respected industry arm.

Topics of discussion will include a focus on innovative strategies of distribution, case studies of new models, and think tanks to encourage further discussion.

“While IFFR has been celebrating cinema for almost half a century, we need to be continuously questioning and, if need be, challenging what is considered to be the status quo,” commented festival director Bero Beyer. …

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