Magazine article Screen International

Screen Unveils Distributor Slate Day Innovator Award Winner

Magazine article Screen International

Screen Unveils Distributor Slate Day Innovator Award Winner

Article excerpt

Inaugural exhibition/distribution Innovator Of The Year winner revealed in London.

Broadway Cinema in Nottingham

Nottingham’s Broadway Cinema has won the inaugural Innovator Of The Year award at the Distributor Slate Day in London.

The cinema was selected from a strong shortlist of five UK exhibition and distribution organisations which have launched successful initiatives to grow UK theatrical audiences in the past 12 months.

Broadway Nottingham was selected for its new ticket pricing aimed at growing its under 25 audience. Since introducing a cheaper ticket for the youth audience last year, the venue has seen a 20% increase in under-25 admissions.

The award was administered by the Film Audience Network and the BFI, and sponsored by creative studio Powster. Screen International selected the winning campaign.

The winner was revealed today in London at the Distributor Slate Day, which saw more than 25 UK distributors present upcoming films to more than 300 exhibitors.

Shortlist:

* Scottish Queer International Film Festival

* Visible Cinema, GFT

* Black Gold Arts Festival | STRIKE A POSE: Dance Cinema Event

* Broadway | Under-25 Offer

* Gulbenkian 2ForTuesday campaign and Uncovered

Scottish Queer International Film Festival

On meagre resources the festival is leading the way in ensuring that it is fully accessible, which includes only using accessible venues, all screenings are subtitled, captioned or have BSL interpretation, providing childcare, putting on events which privilege the safety and inclusion of specific audiences and they are piloting a new sliding scale pay-what-you-can model.

Visible Cinema, Glasgow Film Theatre

Firmly established screening programme that supports deaf and hard of hearing audiences.

Black Gold Arts Festival | STRIKE A POSE: Dance Cinema Event

Black Gold Arts Festival with the help of Queer Media secured the Northwest premiere of documentary Strike A Pose, the story of Madonna’s most famous troupe of dancers. The film was screened at the community based multi-arts venue Z-arts and at HOME, Manchester, and was accompanied by a dance piece choreographed by rising star Natasha Gooden and performed by Manchester favourites House of Ghetto. …

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