Magazine article Screen International

CTBF Appoints Alex Pumfrey as Chief Executive

Magazine article Screen International

CTBF Appoints Alex Pumfrey as Chief Executive

Article excerpt

Pumfrey was previously COO at Digital UK and led the UK’s digital TV switchover programme.

Alex Pumfrey

The Cinema and Television Benevolent Fund (CTBF) has appointed Alex Pumfrey as its chief executive. She will join in October 2017.

Pumfrey was previously COO at Digital UK from 2013 to 2016 where she oversaw strategy and operations for the Freeview TV platform. Before this she led the UK’s digital TV switchover programme, and has also worked for Channel 4 and Maidthorn.

D’Arcy Myers has been the CTBF’s interim CEO since September 2016.

The CTBF is a charity for film and TV professionals in the UK, and is behind the annual Royal Film Performance. …

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