Magazine article Information Management

New Jersey Shopper Privacy Bill Signed into Law

Magazine article Information Management

New Jersey Shopper Privacy Bill Signed into Law

Article excerpt

New Jersey Governor Chris Christie signed legislation that limits a retailer's ability to collect and use personal information ascertained from driver's licenses and other ID cards in an effort to crack down on data breaches and the sale of this information to marketers, Law360.com reports.

As specified in the Personal Information Privacy and Protection Act, retailers can scan customer identification cards only for certain purposes, such as to verify the authenticity of the card or a consumer's identity or age. The data they can collect from the scan is limited to name, address, date of birth, the state the card was issued from, and the ID card number. Retailers also must report any breaches of this stored data in accordance with the state's notification law. They are banned from sharing the information with marketers or other parties that are unknown to the customers. …

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