Magazine article Screen International

Nielsen to Offer Data on Streamed Content

Magazine article Screen International

Nielsen to Offer Data on Streamed Content

Article excerpt

Eight companies subscribe to enhanced service.

Nielsen has announced that it is now offering the industry a syndicated solution to independently measure subscription-based streaming content.

With the commercial release of Nielsen Subscription Video On Demand (SVOD) Content Ratings, eight major television networks and production studios, including A&E Networks, Disney-ABC, Lionsgate, NBCUniversal, Warner Brothers and three others not revealed by Nielsen, have signed on to the service.

Nielsen began measuring streamed content in 2014 via an opt-in service. The new service enhances its video on demand (VOD) Content Ratings framework, which leverages the demographic and household characteristic data of the Nielsen National TV Panel to identify viewing of these programmes.

Nielsen is offering subscribers a more comprehensive view of their content’s total audience regardless of where it was viewed - and the ability to follow the full lifecycle of a programme from live to time-shifted viewing, to set-top-box video on-demand, and now SVOD. According to Nielsen, as SVOD originated programmes re-enter the traditional television ecosystem, an established track record of their audience profiles will already exist. …

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