Magazine article Screen International

Concourse Media Launches Moviebill with Regal Entertainment Group

Magazine article Screen International

Concourse Media Launches Moviebill with Regal Entertainment Group

Article excerpt

Augmented reality platform, magazine dedicated to monthly tentpoles.

Concourse Media’s James Andrew Felts and Matthew Shreder have announced a deal with Regal Entertainment Group to distribute the interactive product Moviebill.

Moviebill will launch in 2018 and is an augmented reality platform linked to a limited edition, collectible monthly magazine dedicated to a major tentpole release.

Editions will be handed to moviegoers only in Regal theatre lobbies on opening weekend of the film in question. Each edition will include never-before-seen augmented reality and digital content activated by a visual recognition scanner on the Regal Cinemas App. …

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