Magazine article Screen International

Alex Klenert Hired to Oversee Film Practice at MPRM

Magazine article Screen International

Alex Klenert Hired to Oversee Film Practice at MPRM

Article excerpt

PR veteran named senior vice-president

Alex Klenert has joined MPRM and will oversee the agency’s film practice as senior vice-president, effective November 1.

Klenert will focus on theatrical releases, corporate representation, digital outreach, awards campaigns and film festivals. He takes over the position previously held by Rene Ridinger, who has left the agency to work at Smith & Company consultancy.

The new arrival most recently served at Prodigy PR, which he co-founded in 2010 and served as COO, working with Vertical Entertainment, The Orchard, PBS Films, Samuel Goldwyn Films and Screen Media Films.

He has worked on awards campaigns for the last six Frederick Wiseman documentaries, Spike Lee’s Red Hook Summer and Da Sweet Blood Of Jesus, William H. Macy’s The Layover, Shane Carruth’s Upstream Color, and Babak Anvari’s Under The Shadow, among others.

“We have known Alex for many years, even before he was our client at THINKFilm and are thrilled he will be joining the MPRM team,” MPRM president Mark Pogachefsky said. …

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