Magazine article Screen International

Amazon to Increase Programming Budget despite Reshuffle

Magazine article Screen International

Amazon to Increase Programming Budget despite Reshuffle

Article excerpt

SVoD service remains “bullish” despite departure of Roy Price and key lieutenants.

‘The Man In The High Castle’

Amazon is set to increase its programming spend next year despite an extensive executive reshuffle at the SVoD service (reports Broadcast).

The company’s chief financial officer Brian Oslavsky said that it remains “bullish” about its Prime Video offering.

“I just want to be clear: we’re going to continue to invest in video and increase that investment in 2018,” he told analysts following the release of Amazon’s third-quarter results.

Olsavsky, who was joined by Dave Fildes, senior manager of investor relations, did not address the exit of Amazon Studios boss Roy Price following sexual harassment allegations, nor the string of subsequent departures by Morgan Wandell, Joe Lewis and Conrad Riggs.

“The video business is having great results with our most important customer base, which is our Prime customer,” he said.

“It continues to drive better conversion of free trials, higher membership renewal rates for existing subscribers and higher overall engagement.”

The exec said Amazon is seeing engagement increase year-upon-year in video, noting that Prime members who watch video spend more on Amazon’s other services.

Oslavsky noted that the business examines the viewing and sales patterns to “understand what video resonates with Prime members, which video doesn’t and make mid-course corrections”. …

Search by... Author
Show... All Results Primary Sources Peer-reviewed

Oops!

An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.