Magazine article Variety

Tanki Takes Charge of Cmt Turnaround

Magazine article Variety

Tanki Takes Charge of Cmt Turnaround

Article excerpt

In the seminal days of music cable webs, CMT used to be in competition with the long-gone Nashville Network. Now, you could almost call CMT the "Nashville" network, which is to say, the channel best known for picking up the obsessively viewed nighttime drama of that name after ABC handed Deacon and Juliette their walking papers. CMT execs believe as many as half of its "Nashville" viewers are brand new to the network. How to make sure they stick around after hours?

That challenge has fallen largely to another CMT newbie: general manager Frank Tanki, who in June came in from the Viacom E-suite upon the exit of 16-year CMT veteran Brian Philips. (His new duties also include running sister network TV Land.)

Tanki inherited a change in programming philosophy already taking shape, and brought his own ideas about how to further owning the country music and lifestyle space and moving more deeply into digital and experiential initiatives. …

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